Duplicate your base, and desaturate it, set to soft light 100%.
Set a #002B8C layer to 100% exclusion.
Using color #A30000, make a new gradient fill.
(Click on the half black, half white circle at the bottom of the layers window, and select Gradient).
Use this as a guide:
Set this layer to lighten, and you get this:
Duplicate the base, bring to the top and set to 100% soft light and desaturate it.
New curves layer, joy.
Aaaaaand you get this:
Make another gradient fill layer, and use these settings: (The color I used is #D70000).
Set this layer to lighten, which gives you this, and the end result:
Woo!! Any Q's please ask and you can play around, change things to suit your liking.